Great read that we just had to share!
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Strategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach. The occasional partnership, whether its with a local fashion magazine, a jewelry designer to accessorize your line, a fashion photographer working on her portfolio or up and coming club looking to make its name as the must-go venue, sponsorships and collaborations exposure your brand to new audiences, expand pitch opportunity and can generate additional revenue.
To begin, put together a sponsorship kit, using your press kit as a jumping off point. Include a cover letter which states the specifics of your event. Frame the letter in terms of how it benefits your potential partner – exposure…
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