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Swedish spirits company, Absolut, has launched a very innovative PR campaign. The vodka brand is producing unique artistically designed bottles for their spirits. No two bottles will be alike and all will be individually numbered. These bottles will be limited edition items!

Absolut is the first spirits company to initiate a campaign of this fete, and it is not an easy task! The manufacturing plant’s design and labeling machines had to be reconfigured to ensure that each bottle is truly unique. That takes a lot of time and money!

As I am a designer, I will definitely try to obtain one of these limited edition bottles (for display of course)!